Our ULTRA PC™-grade amino alcohols provide an exciting option for oxidative hair colorant formulators looking for gentle, low-odor ingredients to improve the quality of their formulations and ultimately enhance the on-hair performance of both professional and retail products.
Advancion ingredients enable bold looks, vibrant, long-lasting colors, and exceptional gray coverage, as well as lower odor and reduced damage compared to ammonia and MEA. In semi-permanent, demi-permanent and permanent hair colorants, our ULTRA PC-grade ingredients help formulators achieve high-performance products with enhanced consumer appeal.
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Discover the Hair Colorants Benefits
- Low-odor alternative to ammonia in oxidative hair colorants
- Lifting performance comparable to ammonia
- Excellent color deposition and fastness, and gray hair coverage
- Improved EH&S profile as compared to ammonia and MEA
- Reduced hair damage
Explore the Essential Products of Hair Colorants
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DID YOU KNOW?
For decades, permanent hair colorants have delivered a spectrum of colors to consumers by reacting small molecules in an alkaline, oxidative coupling process promoted by peroxide. While ammonia has been the most robust alkalizer in terms of color palette and performance, it has a very unpleasant odor. To address the growing consumer demand for low-odor hair colorants, Advancion offers ULTRA PC™-grade multifunctional alkalizing agents for use in formulating low-odor, high-performance oxidative hair colorants.